Driven By Design: Renault’s Sustainable Shift Under Gilles Vidal

Learn more about Renault’s design shift under Gilles Vidal

Renault has long been a pioneer in the automotive industry, and its latest design shift under the leadership of Gilles Vidal, Vice President of Design, is nothing short of revolutionary. As a South African dealership that proudly showcases the latest Renault vehicles, we are thrilled to share the remarkable journey of Renault’s design evolution and invite you to experience the future of mobility firsthand.

A Vision For The Future

The current design revolution at Renault is not just about aesthetics; it’s a bold vision for the future. Gilles Vidal, who joined Renault in 2020, has been at the helm of this transformation, bringing with him a wealth of experience from his previous roles at Citroen and Peugeot. His approach to design is holistic, considering not only the look and feel of the vehicles but also their environmental impact and the overall user experience.

The journey from concept to reality is where Renault’s design transformation truly shines. The Scenic Vision concept car, a precursor to the Scenic E-Tech electric, set the stage for this new design direction. This concept car was a showcase of innovative design and a testament to Renault’s commitment to a sustainable future. The Scenic Vision incorporated advanced materials and technologies that have now been integrated into production models.

The Scenic E-Tech Electric: A New Benchmark

Under Vidal’s leadership, Renault’s design philosophy has embraced sustainability as a core tenet. This commitment is evident in the all-new Renault Scenic E-Tech electric, a flagship model that embodies the brand’s eco-friendly vision. The Scenic E-Tech is not just a car; it’s a statement.

This ground-breaking e-vehicle exemplifies the brand’s new direction. It’s a car designed with sustainability in mind from the very beginning. The use of recycled materials and the focus on future recyclability ensure that the car is as eco-friendly as possible. Additionally, it is assembled in France, close to its end markets, reducing the carbon footprint associated with transportation.

But sustainability doesn’t mean compromising on style or performance. The Scenic E-Tech Electric is a marvel of modern design, featuring sleek lines and an aerodynamic profile that enhances its aesthetic appeal, improves energy efficiency, and extends its range. Every detail of the car, from exterior curves to interior materials, has been thoughtfully designed to create a harmonious and sustainable driving experience.

Design Talks: Inspiration Behind The Innovation

Renault’s commitment to sustainable design is further highlighted in their “Design Talks” series, where Gilles Vidal and other key figures discuss the intersection of design and sustainability. In a recent episode, Vidal and Cléa Martinet, Renault Group’s VP of Sustainable Development, explored how design can be a catalyst for sustainability. They emphasised that the first step to creating a more sustainable car begins at the drawing board, with every line and curve being meticulously planned to reduce environmental impact

A Global Design Strategy

Gilles Vidal’s influence extends beyond just individual models. He has been instrumental in shaping Renault’s global design strategy, ensuring a consistent and cohesive approach across all markets. Vidal’s collaboration with design centres in Korea and Brazil highlights his commitment to incorporating diverse perspectives and expertise into Renault’s design process. His visits to these centres underscore the importance of global collaboration in achieving Renault’s design goals.

Experience The Future With Us

The design revolution at Renault is more than just a change in aesthetics; it’s a comprehensive shift towards a sustainable and innovative future. As your trusted Renault dealer, we are excited to offer you the opportunity to experience these groundbreaking vehicles firsthand.

We invite you to visit your closest Group1 Renault showroom and discover the current range of Renault vehicles for yourself. Let’s get excited about the seamless blend of eco-friendly design and cutting-edge technology that is driving Renault’s new era. Book a test drive today and join the design revolution that is redefining the automotive industry.


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