Renault CEO-Luca-de-Meo
When Renault CEO Luca de Meo talks about the brand’s future, his vision for transforming Renault Group into a next-generation automotive powerhouse is unmistakable. In an exclusive interview with GTspirit.com, the French automaker’s boss shared his vision for Renault’s future, upcoming innovations, and how the company plans to maintain its competitive edge in an evolving industry.
Since taking the helm in July 2020, Luca de Meo has moved swiftly to redefine Renault’s position in the automotive industry, with a strong focus on electric vehicles, automotive software, and mobility services. Under his leadership, Renault has revitalised historic nameplates, launched an ambitious new product range, ushered strategic partnerships, and spearheaded Horse – a global leader in low-emission powertrains. It’s no surprise he is regarded as one of the most influential figures in the industry today.
A Reinvention Of Renault’s Legacy
Luca de Meo is no stranger to transforming brands. Having played a crucial role in the resurgence of Fiat and SEAT, he’s now steering Renault into a stronger, more profitable force in the industry. One of the biggest takeaways from the interview is Renault’s commitment to reinventing its legacy, balancing its rich history with cutting-edge technology and sustainable mobility.
Renault has long been a favourite among South African drivers, thanks to models like the Kiger, Duster, and Clio – vehicles that offer affordability without sacrificing style or innovation. De Meo’s vision suggests that Renault is doubling down on this winning formula but with a sharper focus on electrification, smart connectivity, and fresh design language.
Electrification With A Purpose
One of the most talked-about aspects of the interview was Renault’s strong push into electric vehicles (EVs). Renault’s approach is pragmatic: balancing affordability, performance, and sustainability. The brand’s plans hinge on its two EV platforms (CMF-EV and the AmpR Small platform) and improving its in-house powertrains. Cost reduction is one of the Group’s big outcomes from this, making EVs more accessible across Renault’s brands.
The upcoming Renault 5 and Renault 4 electric models embody this strategy, reviving beloved icons with modern technology and efficient design. While many designers hesitate to revive classic models, De Meo sees brand heritage as an irreplaceable asset. “If there is something money cannot buy, it’s heritage,” he explains. “Car brands should build on that. If you are Cartier or Hermès, you nurture your timeless assets because it allows you to connect to your audience in a unique way that no other brand can.”
The Future Of EV Batteries
One of the biggest challenges in the EV market is making batteries more efficient and affordable while securing a stable supply chain. Renault is actively exploring multiple battery chemistries to balance cost, performance, and resource independence.
De Meo noted that while cobalt-free batteries with silicon anodes could reduce EV costs, cobalt itself is not the primary issue – it’s about controlling supply chains. “Cobalt today is relatively cheap, so it is less an economic issue than the intention to avoid being caught in the middle of certain supply chains we don’t control, as some 80% of the global production comes from the same place.” Instead, Renault is working on enhancing NMC chemistry and optimizing LFP batteries, which are more cost-effective and less dependent on volatile raw material markets.
As for solid-state batteries (SSB), de Meo is pragmatic about their timeline, stating that while some brands may introduce halo models with SSB before 2030, widespread adoption will take longer. Renault’s approach focuses on immediate innovations that deliver value to mainstream EV buyers now rather than banking on long-term technological breakthroughs.
Matching China’s EV Leaders By 2028
Renault recognises the fierce competition from Chinese automakers, who have rapidly advanced EV technology and streamlined production costs. In view of this, Renault has set a clear goal: to match the best Chinese EV makers on both performance and cost by 2028.
As CEO Luca de Meo put it, “We took the challenge to be on par (in terms of product performance and cost) with the best Chinese competitors regarding the cars that they will develop and manufacture in Europe.”
Renault’s key to achieving this is Ampere, its dedicated EV division, which is already delivering results. By aggressively cutting production costs, Ampere has achieved a 40% cost reduction for Renault’s next-generation EVs, a target already met with the upcoming Twingo EV.
The automotive industry faces significant cost pressures driven by new regulations and the increasing complexity of vehicle technology. De Meo recognises the importance of cost reduction to maintain competitiveness, stating that going to 2030, there will be eight to ten new regulations that will increase the cost of the car by 40%.
He also highlights the need for greater collaboration within the European automotive industry to effectively navigate the automotive industry’s energy transition. “Europe needs to be less fragmented and cooperate more like the American and the Chinese do,” he argues.
While South Africa’s EV adoption is still in its infancy, Renault’s strategy aligns with growing demand. De Meo hinted at Renault’s flexibility in providing hybrid and plug-in hybrid (PHEV) solutions as transitional steps for markets that are not yet fully EV-ready. This is a crucial insight for South Africans who are eager for greener driving solutions but remain concerned about charging infrastructure and affordability.
Renault’s approach suggests that South African customers can expect more hybrid models before the full EV wave takes over. The brand’s ability to adapt its lineup to local needs is a strong sign that it remains committed to the market, despite the challenges.
The Road Ahead For Renault
Luca de Meo’s insights make one thing clear: Renault isn’t merely keeping up with the times; it’s actively shaping the future of mobility. For South African drivers, this means more options, smarter technology, and a continued focus on affordability. From hybrid models bridging the gap to full EVs to connected vehicles redefining the driving experience, Renault’s upcoming innovations are set to make waves in the local and global markets. Whether you’re a loyal Renault fan or a potential new buyer, there’s plenty to look forward to.
